Private 1-1 advisory · Four months, fully committed
THE ICONIC
FOUNDER™
Ten good directions. Only one deserves your energy.
Four months of private 1-1 advisory for women founders at €8K+ a month who want a business that sells consistently and a life that still feels like theirs. On track to €200K+ a year, with two days a week that belong to you.
Questions first? Chat with Hatice on WhatsApp.
What this work has produced for clients
€46,922
in sales in three months
€22K
three months in a row
$16K
in Christmas sales
Refine the founder. Build what lasts.
01 · The big desire
You
want
more.
You want revenue that reflects what your work is worth, and enough room in your life to enjoy what you’re building.
You want your name to carry weight in your industry. And you want to trust yourself with the responsibility that comes with it.
All of it without losing yourself along the way.
That desire is the part of you that already knows what you’re capable of.
02 · The 2AM problem
I know I’m capable of more.
So why does it feel so complicated?
It’s late, the house is quiet, and your head is anything but.
Should you change the offer again? Raise your prices, or is that why sales went quiet? Post more, or post better? Hire someone, or is it too early? Is this a strategy problem, a sales problem or a you problem?
After all the books and programmes, you know more than most people in your field. And the more you know, the more directions open up, until every option looks reasonable and none of them feels certain.
Underneath it runs a pattern. The positioning is almost right, but not sharp enough to pull people in. The offers are good, but priced from a place that’s still quietly apologising for their value. And decisions take longer than they should, because nobody in your corner sees the full picture clearly enough to call it.
You spend hours weighing the options, then doubt the direction you chose and start something else. One month proves exactly what this business can do. The next month asks you to create it all over again.
Why can’t I make this fucking consistent?
03 · The current gap
You’ve outgrown the woman
who built the first version
She did a great job. She got you here on energy and talent, and on her willingness to carry everything herself. The way she ran the business was built around what she could personally hold.
The business you want next asks for someone else. When we look at what’s really not working, it almost always comes down to three questions.
01
Integrity
Am I being honest with myself?
You look at what your numbers and choices actually show, including the parts you’ve been explaining away to stay comfortable.
02
Authority
Can I hold my own decisions?
Someone else’s opinion no longer sends you back to the beginning. You can listen to the market or an expert without handing them the final say over your business.
03
Execution
Can I move on what I know?
A decision becomes work you put into the market. You adjust to what happens there, and stay with it long enough to see what it can produce.
When one of these three is missing, strategy alone won’t fix it. That’s why so many founders at your level keep buying knowledge they already have.
04 · The bigger vision
Build a company with a place
in your industry
You want people to understand why they should come to you, and an offer they recommend because it delivers.
Your ambition deserves a business you can keep building without spending your whole life keeping it running.
You’re allowed to want serious growth and keep the life you’re building it for. A beautiful business should never cost you the rest of your life.
Money. Power. Love.
This work touches money, because the company has to sell. It touches power, because you have to own your decisions. And it touches love, because ambition without aliveness is a very expensive way to succeed.
05 · The transformation
From the founder who carries
everything to the one who leads it
From
To
Revenue you can’t predict
A sales mechanism you trust
Reinventing the offer every quarter
A signature offer that keeps selling
Ten possible directions
One direction you commit to
Folding under every opinion
Decisions you hold
Analysing for months
Deciding, moving, refining
A business that runs through you
A business that can carry more than you can
The four months, month by month
Month 1
See.
Where are energy, money, time and power leaking? We look at who you’re becoming as a founder, and which version of you leads the business now.
Month 2
Decide.
What stays, what stops, and what you commit to. You set the standard for what you accept and what you no longer accept, in your pricing, your clients, your calendar and yourself.
Month 3
Refine.
Your positioning, offer, messaging and business model. A position you can own, built on real demand, around the revenue you want and the life you want to live.
Month 4
Execute.
Visibility and sales, done consistently. Decisions turn into action every week, and you grow the capacity to carry what they bring. You lead your business, your clients and your team from your own authority.
The shift is quiet and unmistakable: “I don’t feel like I’m chasing my business anymore.”
Four months locked in, so the new level actually holds.
Three months, €46,922 in sales · Celeste
06 · The method
One method,
four months
The three questions show where the gap is. The four months are the route. By the end, you walk away with six things:
- 01A sharp market position that guides your offer, your message and what you stop doing.
- 02A commercially validated signature offer, built on real demand and the revenue you want.
- 03A defined sales mechanism from attention to interest to sale, including the exact points where you lose people today.
- 04A focused acquisition direction: the few channels worth your energy.
- 05Deliberate capacity and margins that fit the delivery you can sustain.
- 06An executable 90-day growth plan, so the work keeps compounding after the four months end.
Four months of building, so none of this stays on paper.
07 · What it looks like inside
Close enough to your business
for the right decisions to become real
Bring me the real business. We’ll decide together.
You commit 100%. I commit 200%. That’s the deal.
Kick-off
The Business Expansion Audit + private calls every two weeks
We start with The Business Expansion Audit: a deep dive into your business, your life and what you actually want. From there, a private 1-1 call every two weeks, just the two of us. You bring what is live: the offer, the sales, the numbers, the decision you keep postponing. We look at it with commercial honesty, decide what matters and cut what creates noise.
Nothing stays theoretical, and nothing gets softened.
In between
WhatsApp support between calls
Unlimited WhatsApp support between calls, with personal feedback on offers, sales decisions and copy. When something comes up, you don’t wait two weeks. You message, and we move. When execution starts to drift, we catch it while it can still change the outcome.
How it works in practice
- Every engagement starts with a conversation. If I don’t see how this advisory moves your business, I’ll tell you, and point you to what fits better.
- This is private 1-1. No mastermind, no group programme. Just you and me, every two weeks, for four months.
- Calls are scheduled at a time that suits you.
- Four months together, so the level you’re aiming for actually holds.
“More revenue and two days off. $4K B2C, $12K B2B and three publications, with two days off.”
08 · Why Hatice
Before I advised founders,
I was one
Corporate gave me security. It never gave me the freedom I wanted, so I left and started building Ana Dyla, my sustainable jewellery brand.
In the beginning I wanted to do everything myself: the website, the marketing, the production, the sales. What I didn’t have was any idea which steps would actually lead to results. So I tried everything, and it showed. High costs, very little revenue and a lot of energy spent on work that went nowhere.
Everything changed once I learned to choose. Ana Dyla grew to €400K+ in one year, with 20+ international partnerships and 200+ publications along the way, from ELLE to Harper’s Bazaar. Every decision felt personal and every possibility looked important. That’s exactly where most founders lose their focus, and I know the feeling from the inside.
Today, after more than ten years of building businesses, I advise founders up to the million-euro level and have helped generate €2M+ in revenue for clients. Your next level asks for a different version of you, so we build both at once: the business, and the founder who can lead it.
What clients pay me for is proximity, experience and perspective. I’ve built a business myself, so I recognise the decisions you’re facing, without the emotions that make them harder to see. Within a few conversations I can see where your business has become unnecessarily complicated, and the thing you’re not saying about your offer. Out of ten possible directions, usually one deserves your energy. We’ll find it together.
Expect to be challenged. We decide, and then we stay close until the decision shows up in your offer, your sales, your model and the way you lead.
Hatice Tekin · Founder of The Iconic Founder™
09 · Proof
What actually happened
10+
years building businesses
€400K+
in one year with Ana Dyla
20+
international partnerships
200+
publications
€2M+
revenue generated for clients
Who this is for
For the woman whose business works,
and could work so much better
You belong here if
- +You run an established business with paying clients and real evidence of demand, averaging €8K to €10K a month or more.
- +Or you’re newly launched, with years of senior expertise behind you and a high-end venture already in motion.
- +You’re successful enough to know this works, and frustrated that the results still depend so much on you.
- +You want serious growth with enough room in your week for a life that feels like yours.
- +You’re ready to make difficult decisions, implement them and stay with the right direction long enough for it to compound.
This is not for you if
- ×You’re starting from scratch: no deep expertise behind you yet, still searching for your first offer, your first client or proof of demand.
- ×You want a course, a library of tactics or a formula to copy without changing how you lead.
- ×You’re looking for a mastermind or group programme instead of private 1-1 work.
- ×You want advice without the accountability of acting on it.
10 · The investment
This is a decision about who
leads your business next
Cover the month with €2K in extra sales and the rest is yours. Floor went to €22K, three months in a row.
Private 1-1 · Minimum four months
€1,997 a month
A minimum of four months, so your next goals actually get reached. Includes a private 1-1 call every two weeks and WhatsApp support between calls, every month you’re in.
Questions first? WhatsApp Hatice: +31 6 47988757
You’ve outgrown the woman
who built the first version.
Build the business the next one can lead.
You don’t need another year of figuring it out alone, changing direction and asking your own capacity to make up for a business that hasn’t caught up with you.
On track to €200K+ a year, with two days a week that belong to you. If this is exactly where you are, I want you inside.
€1,997 a month · Minimum four months
Questions? WhatsApp Hatice: +31 6 47988757